AI visibility for UK brands

Is AI naming you first, or your competitors?

See who ChatGPT, Gemini, Perplexity and Google name when your UK customers ask.

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ChatGPT
Gemini
Perplexity
Google AI Overviews

Example

Named in answers

40%

No real change since last time

Likely 33–48%

Named first

16%

When a competitor is named too

Your rank

#3of 25

Level with Pan & Parcel, within normal variation

Top source

suppertested.co.uk

Read for 58 of 160 answers

Who gets named

ChatGPT · 160 answers

1Supperwell45%level
2Pan & Parcel41%level
3Larderly(you)40%
4Stovewright27%▼ behind

Gemini · change alertThu 14:32

Answers began calling Larderly the cheapest recipe box

“cheapest meal kit delivery uk”

“Stovewright is usually the cheapest; Larderly is a little dearer.”In 1 of 7 answers before

More often than normal variation between answers explains.

Weekly report · ChatGPT 40% · Gemini 52% · Perplexity 31% · AI Overviews 22%Mon 09:00
PDF report ready to share with your teamMon 09:01

Example with made-up brands.

Measured from the UK

Same question. Different answer.

69%of the time, an assistant's UK and US answers to the same question had no site in common. Asked twice from the UK: 6%.
48%of the sites in the UK answers were .uk sites. From the US: under 1%.
59%of the UK answers quoted prices in pounds. From the US: none.

ChatGPT, asked “best home insurance”. The first sites in its answer:

From the UK

which.co.uk
moneysavingexpert.com
nfumutual.co.uk

From the US

insurance.com
jdpower.com
amica.com

Our test, 9 October 2026: 20 everyday questions that don't name a country, each asked twice with the location set to the UK and twice set to the US, on ChatGPT, Gemini, Perplexity and Google AI Overviews. 317 of 320 answers came back. Answers vary; other questions may differ.

Numbers you can act on.

A range on every figure
Named in answersExample
40%
Likely 33–48%
Real changes, not noise
Example
- Gemini52%▲ 16 pts since last time
- ChatGPT40%No real change since last time
Every answer on file
ChatGPT · 25 Sept, 09:12Example
“For two people, the names that come up most are Supperwell, for its big weekly menu, and Larderly, which lets you skip a week without a fee. If you want quicker dinners, Pan & Parcel is also worth a look.”
“best recipe box for two uk” · Named 2nd of 3

Who's named, why, and what to do.

OverviewExample

Overview

Larderly

ChatGPTGeminiPerplexityAI Overviews4 wks12 wks26 wks

ChatGPT · based on 160 answers across 3 checks this week · tracking 20 questions

Named in answers

40%

No real change since last time

Likely 33–48%

Named first

16%

8 of 50 answers that also named a competitor

Your rank

#3of 25

Level with Pan & Parcel, within normal variation

Top source

suppertested.co.uk

Read for 58 of 160 answers

Citation rate by assistant

Last 12 weeks · weekly

Named alongside you

ChatGPT · 160 answers

1Supperwell45%level
2Pan & Parcel41%level
3Larderly(you)40%
4Stovewright27%▼ behind

21 more brands named less often.

Your competitors →

Competitors

ChatGPTGeminiPerplexityAI Overviews

ChatGPT · 640 answers from 4 checks since 2 September 2026

Named most without you

Supperwell

In 38 answers that left you out

New in your answers

Tabletide

In 14% of answers, none the 4 weeks before

Worth being listed on

suppertested.co.uk

Named more often in answers without you

Who gets named

Last 4 weeks

1Supperwell46%+9 pts
2Larderly(you)40%level
3Pan & Parcel28%level
4NewTabletide14%+14 pts
5Stovewright9%−6 pts

Questions you're losing

best vegetarian recipe box
You 1 of 7Supperwell 6Pan & Parcel 4
“Supperwell has the widest vegetarian choice each week.”
cheapest meal kit delivery uk
You 2 of 7Tabletide 5
“Tabletide gives a large discount on your first box.”

AI referrals

Visits larderly.co.uk reported as arriving from an AI assistant · counting since 26 August 2026

Visits from AI

170

Counting since 26 August 2026

Top assistant

ChatGPT

107 visits · 63%

Top page

/plans/for-two

41 visits

Pages visited

Visits by week

Last 8 weeks

ChatGPTGeminiPerplexityOther assistantsNot counted yet

Pages they land on

Page	Visits ↓	Mostly from
/plans/for-two	41	ChatGPT
/menu	33	ChatGPT
/	29	ChatGPT
/vegetarian	18	Perplexity
/gift-boxes	11	Gemini

Where AI reads

The pages behind your answers

ChatGPTGeminiPerplexityAI Overviews

ChatGPT · based on 160 answers from 3 checks since 19 September 2026

What stands out

ChatGPT read suppertested.co.uk in 58 answers and named Larderly in 13 of them — 22% against 40% across all answers.

Every site read

Starts with the most answers at stake

Site	Read in	Named you	vs your average	At stake ↓
suppertested.co.uk	58 answers	22%	▼ −18 pts	10
boxandfork.co.uk	34 answers	21%	▼ −19 pts	7
weeknightguide.co.uk	41 answers	34%	within noise	2
cookbench.co.uk	22 answers	36%	within noise	1
larderly.co.uk	18 answers	94%	▲ +54 pts	0

Where you're missing

suppertested.co.uk10 answers at stake22%
boxandfork.co.uk7 answers at stake21%

Narrative

Brand narrative

ChatGPTGeminiPerplexityAI Overviews

ChatGPT · checks since 20 Sept 2026 · 61 answers naming you, 61 classified

AccuracyToneChanges

Praised most for

Service and support

Praised in 24 answers

Criticised most for

Price and value

Criticised in 4 answers

Named negatively

4 / 61

Answers naming you · 41 positive, 16 neutral

Possible contradictions

An answer that may get a fact wrong

What ChatGPT says you're good at

Answers, not sentences.

Most often praised for service and support, and most criticised for price and value.

Service and support24 praise1 criticise28 answers
Reputation and trust15 praise17 answers
What you offer9 praise1 criticise15 answers
Price and value3 praise4 criticise9 answers

Themes with nothing said are left out.

To reviewPossible contradiction

“Larderly charges a fee to skip a week.”

Your factSkipping a week is free, up to five days before delivery.

It's wrongIt's fine

Explorer

Explore your data

18 comparisons tested over 4 weeks · only what passes its test is shown as a finding

InsightsExploreActions

All findings

Threats, opportunities and ones to watch

Opportunities

Where you could gain, tested

Threats

Where you're losing out, tested

Watching

Worth a look, not yet a real difference

ThreatGemini · Tested

Gemini names Supperwell more often than you on 2 of your topics.

Vegetarian

21%

Family meals

33%

What you could do: read the answers where Supperwell is named and you aren't, and see what they say it does better.

OpportunityChatGPT · Tested

Answers that read boxandfork.co.uk name you far less often.

When it was read

21%

Everywhere else

45%

What you could do: check how you're listed there — and log it in Actions to see whether it moves.

Recommendations

From 4 weeks of answers · 18 comparisons tested · ranked by the answers each concerns

To do

1 high impact

On your site

On other sites

Worth a look

1
High impactOther sitesChatGPT
Get into more of suppertested.co.uk
When ChatGPT reads suppertested.co.uk, it names you in 22% of answers, against 50% when it doesn't (58 answers).
1. Find the pages on suppertested.co.uk that mention you: those are the ones working.
2. Look for its other guides and lists in your field that don't mention you yet.
3. Ask to be added, and keep what's there current: prices, features, reviews.
These appear together; that doesn't prove one causes the other.
See the sources →Mark doneNot relevant
2
Medium impactYour siteGemini
Close the gap with Supperwell
Gemini names Supperwell more often than you on 2 of your topics.
1. Read the answers where Supperwell is named and you aren't.
2. Note what they're recommended for: a price, a feature, a review, a guarantee.
3. Where you match it, say so plainly on the page of yours that answers that question.
See the questions →Mark doneNot relevant

Done1

Get named on weeknightguide.co.uk

14 September 2026Too early

1 full week of results since. We'll report once there are 2.

Crawlability

www.larderly.co.uk · checked 21 September 2026, 06:10

1 AI crawler is blocked

Your robots.txt tells PerplexityBot to keep out.

Fix it in robots.txt

Remove the Disallow lines under User-agent: PerplexityBot.

Crawlers

Crawler	What it does	Access
OAI-SearchBotOpenAI	Finds pages for ChatGPT's search answers	Allowed
GPTBotOpenAI	Collects pages to train OpenAI's models	BlockedTraining only
GooglebotGoogle	Builds Google Search, which AI Overviews and Gemini draw on	Allowed
Google-ExtendedGoogle	Whether Gemini may train on your pages and use them in answers	Allowed
PerplexityBotPerplexity	Finds pages for Perplexity's answers	Blocked
Claude-SearchBotAnthropic	Finds pages for Claude's search answers	Allowed

Home page

LoadsAnswered our request.
Words in the HTML1,240 without JavaScript.
Can be indexedNo noindex.
Can be quotedNo nosnippet.

Your overview

How often each assistant names you, and who's ahead.

Illustrations of the app, with an invented brand and invented figures.

Live in three steps.

1
Tell us what to track
Your brand and the questions customers ask.
2
We approve your account
Within one working day.
3
Get your numbers
A weekly email, a PDF and a read-only link to share.

Larderly: this week

Firstnamed · weekly report

ExampleMon 09:00

ChatGPT
64 of 160 answers named Larderly (40%)
Down 4 points since last time. That's within normal variation, so not a real change.
Gemini
83 of 160 answers named Larderly (52%)
Up 16 points since last time. That's a real change, not noise.
Perplexity
50 of 160 answers named Larderly (31%)
Down 2 points since last time. That's within normal variation, so not a real change.
AI Overviews
26 of 118 overviews named Larderly (22%)
Down 3 points since last time. That's within normal variation, so not a real change.

See what AI says about you this week.

Opening soon

Is AI naming you first, or your competitors?

Same question. Different answer.

Numbers you can act on.

A range on every figure

Real changes, not noise

Every answer on file

Who's named, why, and what to do.

Live in three steps.

See what AI says about you this week.